The PurpleHQ Portfolio
When you partner with PurpleHQ, we take care of the heavy lifting, so you can enjoy more website traffic, leads, and revenue.
No matter what service you’re looking for — SEO, PPC, web design, social media, email marketing, or anything else — we’ve got you covered. Check out our portfolio to learn how our digital marketing solutions drive results for clients!
Featured Case Study: HydroWorx
- 131% increase in organic contact form submissions
- 236% increase in organic sessions
- Ongoing monthly SEO strategy
- Custom website redesign
- Comprehensive social media strategy
PaulB Parts
About PaulB Parts
A Paul B. Zimmerman, Inc. company, PaulB Parts offers agriculture, industrial, and mechanical equipment parts to farmers, contractors, and repair shops.
With their 60,000-square-foot fulfillment center in Lititz, PA, PaulB supplies sprayer parts and pumps, transfer pumps, PTO shafts, and more — all at competitive prices. Their online store makes it easy to find and purchase the necessary parts for your next project.
The challenge
Before working with PurpleHQ, PaulB’s pay-per-click (PPC) campaigns didn’t convert well and cost more than PaulB earned in return.
Seeking to boost their paid advertising return on investment (ROI) and Shopping Feed Management, PaulB turned to PurpleHQ.
They explained, “We contacted PurpleHQ based on a referral of someone we trust. We chose PurpleHQ because of the professionalism of their sales rep and website.”
Online ad solutions that drive results
We wasted no time constructing a PPC plan sure to drive results for PaulB.
To start, we identified the products that performed the best and reallocated PaulB’s ad budget to focus on four to five campaigns instead of more than 20. Targeting products with the highest conversion rates allowed PaulB to get more from their online ad investment.
PaulB explained, “PurpleHQ’s services help us to think strategically about our business — who
we are, who our customers are, how we can best serve them.”
In addition to streamlining their PPC campaigns, we also helped PaulB optimize their Google Business Profile Listing to attract more local traffic. Our comprehensive reporting, Google Analytics insights, and conversion tracking give PaulB the confidence that their digital marketing drives impressive ROI.
Business impact
In the first year of managing PaulB’s PPC campaigns, PurpleHQ boosted PaulB’s YoY ROI by 150 percent.
PaulB commented, “We are seeing the ROI that PurpleHQ said they could deliver related to paid search and our ecommerce site.”
Since working with PaulB Parts, PurpleHQ now manages search engine optimization (SEO) and local SEO campaigns for other PaulB properties with the goal of increasing qualified leads and revenue.
Take a look at the results we helped drive for PaulB Parts.
150% YOY ROI INCREASE
75% YOY CONVERSION RATE INCREASE
23% YOY COST PER LEAD DECREASE
Furbo
The challenge
Furbo is an interactive dog camera that lets dog owners see, talk, and toss treats to their dogs remotely. It is the #1 best-selling interactive dog camera in 11 countries and the holiday season is the most important time for driving sales. Furbo needed to scale their visibility for prospecting and retargeting to stand out amongst the Black Friday online shopping crowds. They wanted to tap into the holiday shoppers’ entire journey seamlessly and efficiently to remain top-of-mind during this critical time.
The approach
Furbo saw the immediate need to expand beyond Google’s search platform. In addition to searching for review articles on Google, many shoppers were using YouTube for video product reviews, so it was extremely important for Furbo to be able to gain exposure here.
With Smart Shopping campaigns, Furbo was able to reach prospects not only on Search but also on Display, Gmail, and YouTube.
Partnering with WebFX
WebFX, understanding Furbo’s business and needs, created a new Smart Shopping campaign and decided not to set a ROAS target in order to allow the Maximize Conversion Value bid strategy to optimize for the most conversion value.
The results
By moving from Standard Shopping to Smart Shopping campaigns, Furbo’s revenue increased 348% with a 76% higher return on ad spend (ROAS) and 54% lower cost per acquisition (CPA) YoY*!
“Google’s Smart Shopping campaigns helped scale our holiday sales by increasing our visibility on the most important platforms in our target audience’s search journey. Our Black Friday sales increased by 300% YoY and
Furbo Dog Camera was the #1 gift on every dog lover’s holiday wishlist. ”
—WenChen Kuo, Furbo’s Digital Marketing Manager
+348% Conversion Volume
+76% ROAS
-54% CPA
OUR DESIGN PORTFOLIO
We build amazing websites so that our clients can drive amazing leads. Check out some of our website designs below.
Wrights Impact Window and Door
Wright’s has extensive experience installing impact windows, doors, & hurricane protection systems.
Caldwell & Gregory
Caldwell & Gregory is a commercial laundry leasing company based in Virginia. We help multi-housing and universities through creative solutions.
Quinn Company
Caterpillar Dealer in California, Quinn Company is Your State of the Art New Equipment, Used Machines, Parts, Rentals and More in the California Area.
Synergy Wellness
Synergy Wellness Center is a medical weight loss, body shaping, age management and medical aesthetics center in Bakersfield, CA.
SourceCap
No matter what your bottle, we'll cap it! We create caps for wine, spirits, oil & vinegar bottles and much more. We'll even warehouse and deliver it.
Delton Electric
Rely on the trusted electrician in Deltona, FL, and the surrounding areas for a range of electrical services and top-notch results.
A-Z Packaging
As a custom box manufacturer, A-Z Packaging can combine several materials to insulate your products better so that you don't need to worry about loss of inventory while in transit.
Rahaim and Saints
Whether you’re dealing with a financial hardship, the effects of a criminal charge such as a DUI, the dissolution of your marriage or an injury at work or from an auto accident, Rahaim and Saints fights to protect your assets.
Vigilant Tiger Security
A veteran-owned and locally operated company with a highly trained team with unmatched expertise, skilled in protecting your assets.
Mustang Cat
Mustang Cat is a Caterpillar dealer in Southeast Texas providing new and used construction equipment sales, rentals, power systems, parts, service & more.
Nitter House
Nitterhouse Masonry is a leading manufacturer of masonry products. Including concrete block, retaining walls, hardscape products and more.
GSD Companies
GSD Companies provides industrial demolition, environmental and scrap services across the nation.
Roof RX
Roof RX is a licensed residential and commercial roofing contractor serving Lee, Collier, Charlotte and Sarasota counties in Southwest Florida.
Silverseal
Silverseal provides the broadest range of comprehensive services for consulting, investigations, technology, and security. Our mission in peace of mind.
TDS Public Affairs
We are experts in crafting and shaping the right message to help clients meet their public affairs goals.
School IQ
We’re focused on Helping schools achieve their mission through intentional partnerships, strategic ideation, and leadership support.
SD Mayer
SD Mayer is a top public accounting and advisory services firm offering tax, audit and outsourced accounting to the San Francisco Bay Area.
Diamond House
Diamond House Detox is a luxury private drug and alcohol detox center with three locations serving Northern California.
John Soules Foods
At John Soules Foods, we de deliver on the promise of helping people pull together quick and tasty meals. Great food, made simple.
Howdy Homemade Ice Cream
Your favorite local ice cream shop takes pride in two things: amazing ice cream served by amazing people.
eTag® Technologies
eTag Technologies is a leader in digital transformation solutions & strategy that optimize business activities across all departments.
Driving Digital Revenue For Our
1,020+ Satisfied Customers
