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What Is Social Media Marketing?

Social media marketing (SMM) is the use of social media platforms to promote a product, service, or brand. SMM includes developing a strategy, creating posts, monitoring mentions, responding to comments, and more. Keep reading to learn more about social media marketing’s definition! When you use social media marketing, whether on Facebook, Twitter, Instagram, LinkedIn, or …

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Social Media 101: Your Complete Guide to Social Media Basics

If you don’t have a presence on social media, you’re missing a prime opportunity to reach new prospects for your business. Considering that 74% of people use social media when making purchasing decisions, you don’t want to miss an opportunity to help nudge them toward buying your products. But if you’re unfamiliar with social media, it may feel like …

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My Website Doesn’t Convert – 6 Reasons Your Conversion Stats Suck

If you have an online business or storefront, increasing conversions is one of the main goals of your website. But what if you find yourself Googling, “my website doesn’t convert”? This is a legitimate question for business owners, and the answer can make or break your online storefront. If you’re looking for an answer as to why …

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What Is Digital Marketing?

Digital Marketing: The Definitive Guide to Digital Marketing According to Forrester, companies will soon invest more than $140 billion per year on digital marketing. Companies continue to pour marketing budget into digital marketing because it offers a powerful and cost-effective way to promote your business to its target audience. This guide will dive deep into …

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